- Get to Know Keyword Marketing Keyword marketing is all about using the search terms your potential clients use on platforms like Google. The Google Keyword Planner is a fantastic tool for this. It helps you figure out which terms people are using to find businesses like yours. Once you know these keywords, you can incorporate them into your website.
Keywords Keywords strengthen your content, making it more search engine-friendly. This, in turn, boosts your website and helps you attract property management leads.
- Understand Your Competition After your initial keyword research, check out what your competitors are doing. This will help you see what works and what doesn’t in your market.
Ask yourself:
- What are my competitors doing well in search engine rankings?
- How active are they on social media?
- How effective is their website or blog content?
- Are they using YouTube?
- Which customer segments are they targeting?
These questions will help you identify your competitors’ strengths and any gaps you can fill.
- Create and Strategize Your Content Great content is crucial for online marketing. Develop high-quality, informative, original, and up-to-date content for your audience. Aim to be their go-to resource for real estate.
Think of content not just as words on a page but as your key communication tool. It can make or break your brand.
Content Tips
- Address problems and offer solutions.
- Focus on your audience’s needs, not just your own.
- Build authority with original and informative content.
- Provide value to your audience so they’ll keep coming back.
In summary, content is the cornerstone of your online marketing strategy. Make sure you get it right.
- Implement a Content Marketing Plan Creating great content is just the start. You also need to ensure your target audience sees it. This is where content marketing comes in.
Promote your content by:
- Sharing posts on social media.
- Connecting with the real estate blogging community.
- Guest posting on relevant sites.
Effective content marketing can set you apart from the competition.
- Optimize for Search Engines (SEO) You might have a great company name, amazing content, and excellent services, but if your site isn’t optimized for search engines, potential customers may never find you.
SEO involves:
- Identifying relevant keywords.
- Optimizing your site for these keywords.
- Backlinking to your site.
How to Optimize
- Use main keywords on your homepage and secondary keywords on other pages.
- Maintain a good keyword density (1 to 3% per page).
- Include metadata with meta titles and descriptions.
Make sure your SEO is well-executed to avoid penalties from Google. Avoid keyword stuffing and ensure high-quality backlinks.
- Enhance Online User Experience & Usability Google values user metrics, so focus on:
- How users interact with your site.
- Ease of navigation.
- Site load speed.
- Mobile-friendliness.
- Avoiding 404 errors and broken links.
- Providing original content.
Track your bounce rate and average visitor time using Google Analytics.
- Leverage Business Listings and Local SEO Create a Google+ business page to help rank within your local area. Ensure your Google+ page info matches your website’s details (Business Name, Address, Phone Number, Website). Accurate business listings and positive customer reviews can enhance local SEO and generate more leads.
- Utilize Social Media Social media is crucial for reaching your target market. Design an effective social media strategy to generate leads and enter new markets. Platforms like Facebook, YouTube, Google+, Twitter, LinkedIn, Instagram, and Pinterest are gold mines for customer leads. Social media is also cost-effective and boosts your online visibility.
- Build Quality Links Both internal and external links enhance your site’s organic growth and search engine rankings. Quality matters more than quantity. Focus on earning backlinks from authoritative sites with relevant, high-quality content.
- Use Effective Anchor Text Anchor text is key to link-building. Ensure:
- 50-60% of your anchor text is branded (e.g., S&A Property Managers).
- 20-30% is generic (e.g., Click Here).
- 5-10% focuses on your main keyword.
A Holistic Approach
These are just a few basic online marketing principles for property management companies. They may seem simple, but they can generate significant traffic and leads if done right. You don’t need a huge budget, but you do need to invest time and effort. If you’re looking to grow your property management business through online marketing, contact us today for a free consultation and a tailored marketing plan.