Property managers face a plethora of responsibilities. They interact directly with tenants, market rental properties, collect rent, resolve maintenance issues, and even handle evictions. Moreover, they’re tasked with attracting new tenants and providing all the necessary information before signing a lease.
So, how can property management companies connect with prospective renters and convert them into qualified leads? Let’s find out.
The Importance of Lead Generation in Property Management
Many property managers depend on word-of-mouth referrals to generate business. However, this approach doesn’t always yield a consistent customer base.
Presently, online marketing strategies enable project management companies to reach a larger audience than traditional marketing methods could achieve. Yet, this is only beneficial if those reached can be converted into leads.
A robust lead generation strategy prevents property managers from wasting resources attracting the wrong audience. Instead, it allows you to concentrate on drawing prospects who are genuinely interested in your properties. Furthermore, lead generation enables property managers to refine their overall marketing efforts. Although lead generation is a multi-step process that gradually narrows down the number of prospects, it helps sift through potential clients, selecting only the most qualified.
Strategies to Generate More Leads for Property Managers
Having established the importance of lead generation for property managers, let’s delve into some specific strategies that can elevate your property management company.
Search Engine Optimization (SEO): SEO involves optimizing websites to rank higher in search results for targeted keywords and phrases. To start, identify the keywords people use when searching for your services and incorporate them into your page titles, content, and key website locations. Also, claim your free Google My Business listing and update it with vital information like your hours, phone number, and directions. This ensures you control how your business appears in Google Search and Maps.
Pay-Per-Click (PPC) Advertising: PPC allows you to choose which keywords trigger your ads. For instance, you could bid to reach users searching for “apartments in Harrisburg PA.” If your bid is among the highest, your ad will display above organic results for that phrase. The primary benefit of PPC advertising is its immediacy. Unlike SEO, which may take weeks to show results, PPC campaigns can start driving targeted traffic to your site instantly.
Offer Premium Content: Maintain an online presence where your best prospects are searching. Provide the information they need once they arrive at your site. This could range from blog posts and articles to more in-depth “premium” content.
Lead Nurturing: After assembling a list with Property49’s built-in lead nurturing, follow up with interested leads. Send a welcome email with additional information about your company after they sign up for a resource on your site. Then the automated email messages will keep the prospect warmed & informed!
Social Media: Social media platforms like Facebook, X (previously Twitter), and LinkedIn offer excellent opportunities for property managers to connect with potential clients online. You can also use YouTube to post videos showcasing your work, such as a highlight reel of the properties you manage.